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Assignment: 10 3 tasks Conestoga College Scenario: You are the Marketing Intern for Conestoga College working in the Marketing Department under the guidance of Paul Osborne, Assoc. VP, Marketing, Enrolment Mgt and Registrar. Task 1 Create an executive summary for Conestoga Colleges new downtown Kitchener Campus. This will be sent and used in an upcoming Rogers Daytime TV interview (a daily talk show that is hosted and broadcasted in Waterloo on Rogers Channel 20). The executive summary is intended to brief the Talk Show host about the Kitchener. The team at Daytime generally receives executive summaries that have a traditional layout. Paul has given you guidance that the executive summary should at a minimum include: General introduction of Conestoga A brief history of the location How the campus has been doing Provide an overview of the services offered at this location Share some of the excitement that we have now that we are opening up again after COVID Task 2 Send an email to John Tremblay at Rogers [email protected] . This email should be sent with your newly created Executive Summary (attach it in a pdf format), along with a message confirming Paul Osborne, will be attending the show - Wednesday November 7th at 11am. Task 3 (3 tweets in total) Conestoga College is very engaged in social media. Another responsibility you have as the Marketing Intern is to respond and update social media platforms, specifically Twitter. Please respond to the tweet displayed below and then create the following 2 tweets: 1. Advise current students of upcoming admissions deadlines for selecting courses for the next semester 2. Upcoming Open House at the Doon location (you can select a date to include) A twitter template has been posted under Week 10 on EConestoga if you would like to use it. This template will count your characters to ensure you do not exceed Twitters 280-character limit. Week 10 - Tweet 1- Reply

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