Fill out the table provided using the assumptions given to the right. Then answer these...
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Accounting
Fill out the table provided using the assumptions given to the right. Then answer these questions and based on the tableWhat is the EVC for MinuteGrocer's monthly service? CoUsFill nsider ALL four scenarios in Table two scenarios for target segment and two scenarios for service fee and suggested tips
How close can the price come to EVC? What do you think the monthly payment should be in terms of monthly fees, service fees and suggested tips?
Which savings would consumers value most? Which savings are they unlikely to notice?
Do you agree with MinuteGrocer managers that service fees would bother consumers more than tips? Which kind of expense do you think would bother consumers most? Would this vary by top vs top of households?
How should MinuteGrocer communicate its prices to consumers for the highest perceived value?
Should MinuteGrocer make any other changes?
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