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Which of the following is an example of a promotion strategy that uses postpurchase communication?
Group of answer choices
A. A chartered accountant firm offering a 20 percent discount to all customers who avail its services in January
B. A hotel sending an email survey to its guests asking them to rate the quality of service they received
C. An airline hiring an actor to act in a series of commercials endorsing the airline's services
D. An insurance company using an umbrella as its logo to convey that its customers are well-protected
Answer & Explanation
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