1. a) Describe the new products process and point out why each
component is important. b)...
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General Management
1. a) Describe the new products process and point out why eachcomponent is important. b) Discuss how to develop a good qualityPIC.
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1 A new product refers to product improvementsoriginal products or modifications to existing products As defined by Philip Kotler a new product development undergoes the following process a Idea generation It is the systemic search for newproduct ideas Ideas can be generated from both internal as well as external sources Internal sources are companies R D programme and external sources are customers competitors market etc b idea screening This phase involves identifying and accepting new ideas and dropping the poor ideas This is a very important phase because accepting bad ideas and rejecting good ones
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