1. Darlas Dog Doo is offering coupons for 10% off dog grooming along with a...
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1. Darlas Dog Doo is offering coupons for 10% off dog grooming along with a free trial of Darlas organic Dog Doo Shampoo with every visit. Both coupons and free trials fall into what category? (3 pts)
A. Merchandising B. Word of Mouth C. Sales Promotion D. Advertising E. A & D
2. Sprint currently will pay for a new customer to buy out the existing contract with a competitor in order for the new customer to move to Sprint. When a customer looks for these types of offers they are considered to be engaging in __________________.
A. Strategic Switching B. Prospecting C. Converting D. Shopping Around
3. Which of the following is the set of criteria used to evaluate advertising in pre-testing. (3 pts)
Recall, Comprehension, Credibility, Feelings Evoked, Intention to Buy
Timing, location, Believable, Setting, Style
Understanding, Presentation, Enjoyment, Realism
Reference, Recall, Exposer, Frequency, Reach
4. Last Saturday, Dans Deals had a super sale. They tied balloons to all the vehicles, brought in a large tent, and had signs designed to highlight the features of each of the vehicles. This is an example of. (3 pts)
A. Canvassing B. Word of Mouth C. Merchandising D. Prospecting E. All of the above
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