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1. Describe the Threats from Substitute Products facing FitBit 2. Describe the Threat of Potential...

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1. Describe the Threats from Substitute Products facing FitBit 2. Describe the Threat of Potential Entry into FitBit's Industry 3. List several internal Weaknesses (sWot) of FitBit 4. List several external Opportunities (swOt) for FitBit 5. Compute the 2015 Return on Equity, Working Capital and Debt-to-Equity Ratio, and provide an overall assessment of FitBit's financials relating to their strategy going into 2016. 1. Describe the Threats from Substitute Products facing FitBit 2. Describe the Threat of Potential Entry into FitBit's Industry 3. List several internal Weaknesses (sWot) of FitBit 4. List several external Opportunities (swOt) for FitBit 5. Compute the 2015 Return on Equity, Working Capital and Debt-to-Equity Ratio, and provide an overall assessment of FitBit's financials relating to their strategy going into 2016

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