1. Fill in the blanks and give reasons:
Company A
Company B
ROE
8%
Profit Margin %
4%
7%
TAT
3
1.7
ROA
11%
13%
Generic Strategy?
A. Fill in the generic strategy row above. (3 points)
B. How different are the two firms financials? Explain each ratio. How are they related to their strategies (7 points)
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