1- Hassan is a leading detergent manufacturing company. The firm has more than twenty-five product...
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1- Hassan is a leading detergent manufacturing company. The firm has more than twenty-five product types. These have been developed over a period of its ten year existence. Some products are very successful while others have not performed well. The challenge for the board has been the formulation of strategy policy in the way the company manages the portfolio of products. As a newly recruited qualified Strategist, your advice is being sought to address the following questions the Product manager has prepared as input into his paper to the Board. (a) Describe the Boston Consulting Group (BCG) matrix. (b) Explain what strategic options are available to Hassan in accordance to the BCG Matrix. (c) Outline what limitations the model poses to the Product Manager as he prepares his paper to the Board.
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