1. of expenses, the new product development stages forconvenience goods should be reduced to idea generation, screening,and then, product development and commercialization (nationalroll-out). The savings (from streamlining the development process)will Because be used in an exorbitant, initial pull promotioncampaign. After that, coupons will be offered every third week.With the pull strategy and couponing, the consumer will view thebrand and product category as synonymous. Do you agree or disagreewith this strategy? Why or why not?
