1- The BCG matrix is used for what purpose?
to find the target markets where firms can position one or moreof their product together(co- branding).
to segment the company products into more targeted groups
to identify the products in a firms portfolio that they shouldinvest in
to make an easy chart for marketers to understand
2- new product failure ranges between:
15-30%
50-75%
30-50%
40-60%
