1) The widespread success of chains such as Buffalo Wild Wingsand Wingstop indicates consumer demand for Buffalo wings issubstantial and growing. Buffalo wings, of course, have nothing todo with buffalos—they are fried chicken wings coated in varioustypes of generally hot sauces. How does the increase in demand forBuffalo wings affect the costs of a restaurant like Chick-fil-A,which does not sell them but sells sandwiches made from chickenbreasts?
3) The managers of the Glenmorangie Distillery in Scotlandadvertise their single malt whiskey as “unnecessarily wellmade.”
a. What do you think this advertising slogan means?
b. If the slogan is literally true, have the managers maximizedGlenmorangie’s profit? Why or why not?
