1. There are instances in which a
marketing researcher wants to see if there is a...
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General Management
1. There are instances in which amarketing researcher wants to see if there is a relationshipbetween the responses to one question and the responses to anotherquestion in the same survey. Identify the four types of possiblerelationships. Discuss how they are differentiated.
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Ans The relationship between responses to one question and responses to another question in the same survey can give an idea about perception of an individual abou the topic The various type of relationship can be 1 Positive relaton In this case the responses are positive for both the questions The analyst can make a conclusion by these responses For ex In
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