1. What are a couple of ways that product development for B2Bmarketers differs from product development for B2C marketers?
2. Good ideas for innovation can come from customers. What aresome of the problems with suppliers working closely with lead usersto generate new product ideas?
3. Think about innovation and Internet Service providers. Arethere different segments of users? How do Internet ServiceProviders try to increase sales and profits from these segmentsusing sustaining and disruptive (low-end and new-market)innovations? Give some specifics about the targeted performance andtargeted customers for these innovations.
