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1. What target market did Applebee’s pursue in its recent overhaul? In what ways did Applebee’s...

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General Management

1. What target market did Applebee’s pursue in itsrecent overhaul? In what ways did Applebee’s attempt to appeal tothis group?

2. How did Applebee’s comprehensive businesstransformation alienate Baby Boomers and Gen-Xers?

3. Why was Applebee’s marketing strategy unsuccessful inattracting Millennials as well as retaining its core customerbase?

Video Source: “The Real Reason Applebee’s isStruggling,” Mashed, July 2, 2018,https://www.youtube.com/watch?v=taE9o9Uz5MI

Answer & Explanation Solved by verified expert
4.1 Ratings (829 Votes)
1 In Applebees recent overhaul they decided to pursue Millennials as their target market Referring to the 5step process to selecting a target market Step 1 is identifying the appropriate targeting strategy Step 2 is determining which segmentation variables to use Step 3 Developing market segment profiles Step 4 evaluating relevant market segments Step 5 selecting specific target markets They decided to develop a new target market and we can assume they followed this 5step process They attempted to appeal to this group by    See Answer
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