1. Which of the following organizations would analyze theirmarket environments, find a competitive advantage, and create amarketing mix?
A. a publisher of hunting and fishing magazines
B. a manufacturer of gym equipment
C. the United States Postal Service
D. a Pizza Hut franchise in Mumbai, India
E. all of the above
2. Finding a place to live in Mumbai, India, has been gettingharder these days for people who are not vegetarians. Vegetarianismis a centuries-old custom among the Indian population, but therequirement is becoming more obvious as non-vegs are beingsegregated from vegs. This is important consumer information to aMcDonald's franchisee and reflects how _____ shapes consumerbehavior.
A. consumer expectation
B. stimulus reaction
C. culture
D. geographic segmentation
E. consumer impulse
3, Which of the following is an example of an individual factorthat influences Bil Naggin's decision to buy a Sharps black powdercartridge rifle?
A. his culture
B. his interest in the Civil War
C. the fact his great-great grandfather died during the CivilWar
D. the fact his favorite book is Red Badge of Courage
E. his desire to experience what it was like to be a Civil Warsoldier
