1. Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in...

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General Management

1. Why is marketing ethics a strategic consideration inorganizational decisions? Who is most important in managingmarketing ethics: the individual or the firm’s leadership? Explainyour answer.

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Marketing Ethics are a set of morals and principles that regulate operation in marketing Its a process that generates customers interests offers fair value and builds longterm relations with customers and stakeholders Heres why marketing ethics are a strategic consideration in organizational decisions 1 Satisfying Basic NeedsExpectation Every customer expects honesty clarity and fair treatment from See Answer

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1. Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in...

70.2K

Verified Solution

Question

General Management

1. Why is marketing ethics a strategic consideration inorganizational decisions? Who is most important in managingmarketing ethics: the individual or the firm’s leadership? Explainyour answer.

Answer & Explanation Solved by verified expert

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