1. You are the U.S. brand manager in charge of Lexus and the latest perceptual...
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1. You are the U.S. brand manager in charge of Lexus and the latest perceptual map that you commissioned for the U.S. market produced the output below. Interpret your market performance in terms of differentiation from your luxury segment competitors as well as your own lower-priced Toyota brand, and describe your strategic approach assuming you decide to reposition against Mercedes.
PORSCHE 14 CLASSY To M Audi JAGUAR 2 CONSERVATIVE SPORTY NISSAN Ford CHRYSLER AFFORDABLE
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