13. Hotel.com offers "Secret Night' and Collect 10 Nights, Get 1 Free" rewards to loyal...
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13. Hotel.com offers "Secret Night' and Collect 10 Nights, Get 1 Free" rewards to loyal customers. This is an example of a. Coupons b. Premiums c. Rebates d. Frequency-buyer program 14. Bianca is planning for a business trip to Europe and wants to replace her old suitcase with a new one. To get maximum value for money, she spends substantial time and effort gathering information and comparing different products. Bianca is planning to buy a(n) product. a. convenience b. shopping c. specialty d. unsought 15. Which of the following products would normally use exclusive distribution strategy? a. Luxury jewelry b. Home furnishing c. Electronic devices d. Clothing
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