14
Which of the following does NOT decrease the threat of entry inan industry?
High switching costs
Large economies of scale
Brand loyalty
Threat of competitor retaliation
None of these
15
Which of the following is the most important reason a strategicanalyst should always do an industry structure analysis whenevaluating a single firm’s strategy?
Helps identify all the competitors trying to take profits fromthe firm.
Helps identify the ways the firm should try to change theindustry structure through its strategy.
None of these.
Helps identify if it is impossible for the firm to gain acompetitive advantage in the future.
Helps identify opportunities for the firm in the future
16
Which of the following best describes the halo effect?
A CEO is considered effective if he or she is very popular withshareholders.
A CEO is considered effective because they have achieved thehighest position in the organization.
A CEO is considered effective because they follow the practicesof other successful firms.
A CEO is considered effective if the firm is performingwell.
None of these
