Variance analysis, salesmix and salesquantity variances. Chicago Infonautics, Inc., promidees handheld Window C CFTMcomparible organizers. Chicago Infonautics markets three different handheld models: PalmPro is a soupedup version fint the executive on the go fraimt: is a consumeroriented version, and PalmKid is a strippeddown version for the young adult market. You are Chicago Infonaurics' senior vice president of marketing. The CEO has discovered that the total contribution margin came in lower than budgeted, and it is your iesponsibility to explain to him why actual results are different frum the budgeL. Budgeted and actual operatings data for the company's third quarter of are as follows:
Budgeted Operating Data, Third Quarter
tableSelling,Variable Cost,Contribution,Sales VohumePrice,per Unit,Margin per Unit,in UnitsPalmpro$SI$PalmCEPalmKidtabletable