1.Skinner emphasized a scientific approach to the study ofbehavior, in part, because individual behavior is so unique.Understanding what the average person might do may tell us nothingabout a certain individual. However, a science of personality thattreats everyone as unique seems to become hopelessly complex,because we must study everyone individually. Does this really seemlike a scientific approach, and whether it is or not, can it reallyhelp us to understand other people? Provide an example thatillustrates the use of operant conditioning to shape your ownpersonality. Can the same principles that shaped your personalitybe generalized to understanding the personality of others?
