3. John Smith, owner of John's Home Improvement Company, is looking to purchase a new...
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3. John Smith, owner of John's Home Improvement Company, is looking to purchase a new fleet of company vehicles for his business. The vehicles are necessary as travel throughout the state is essential in order to meet clients and complete jobs. John received his first quote on vehicles from Chevrolet and thinks it sounds pretty good. He decides to go with it without checking into any other vehicle companies or shopping around for any other quotes/estimates. This is an example of disruptive innovation emotional intelligence self-serving bias satisficing
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