31 Product planners need to consider products and services on three levels. At the second...
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31 Product planners need to consider products and services on three levels. At the second level product planners must build an actual product at of a. TRUE b. FALSE en 32 The customers evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers refers to custome-perceived value red d out of a. FALSE b. TRUE
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