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4. Bandan Bank - one of the most prominent banks in the city has been experiencing a decline in sales from the past eight months. Some of the critical segments like credit cards, car loans and fixed deposits have been experiencing a dip in sales. The management has been going through sleepless nights since the competitors are able to achieve their sales targets while Bandan Bank is struggling to break even in certain products. The consistent efforts of the top management to improve sales has been failed. The top officials have been concerned about the sales figures in various segments. The Chief Marketing Officer calls for a meeting of managers from various departments within the bank. He was keen on understanding the products which are experiencing low sales and means to improve sales. Further, he was keen on understanding the projected sales figures for the next year. Therefore, He handpicked a few from the whole bunch of managers and asked them to brainstorm on the existing products and the reasons for the dip in sales. 4a. Which forecasting method do you think, the CMO used in the case and What would be the reasons for the same? 4b. Why do you think, the time series data may not be able to help in this case? 4c. Why regression analysis is not suitable in this case

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