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4	Marketers of financial services use price to achieve three objectives: market share, profit generation and ____.
A	Profit optimization
B	Profit sustainability
C	Customer retention and loyalty building
D	Cost reduction
E	Promote sales of bundled services

5	The prime limitation of using parity pricing is that it is _______.
A	Difficult to allocate fixed costs across multiple services
B	Pricing can be volatile due to uncontrollable factors
C	Dependent on the consumers perceptions of parity
D	Difficult to define
E	Dependent on competitors pricing strategies

6	When MBNA Bank Canada introduced its credit card in Canada, it offered a generous 6-month period of 0% interest on balances transferred from competitors credit cards. A disadvantage of this promotional pricing strategy is that it can attract customers who do not revolve high credit balances.
A	True
B	False

7	In addition to creating awareness of a financial services brand and to stressing intangible product features, advertising also _______.
A	Promotes immediate purchase
B	Attracts new buyers
C	Assists to differentiate from the brands and products competitors
D	Generates positive post-purchase dissonance
E	Contributes towards economic and social prosperity

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