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4. MK Sdn Bd is the owner of a sport shoes brand which has several...

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Accounting

4. MK Sdn Bd is the owner of a sport shoes brand which has several products in the market.
The market. Clifford shoes, the market leader in sports shoes holds a 32% market share.
You are tasked to plot a matrix for the products and to explain which of the strategies are
most suitable for wang and Kelubi.
The following table shows the types of products available in the market and its description.
MK Sdn Bhd
Mat Kilau
Awang
Wahid
Toga
Tok Gajah
Kelubi
Syers
Description
A running shoes selection which has a 17% IGR
Sports walking shoes with 18% IGR
Slippers with a 4% IGR
Badminton shoes with 10% IGR
Football boots with 3% IGR
Kids running shoes with 13% IGR
Hiking shoes with 7% IGR
RMSP
15
18
17
12
(10 Marks)
image
Syers
Hiking shoes with 7% IGR
5
MK Sdn Bhd is the owner of a sport shoes brand which has several products in the market. The market. Clifford shoes, the market leader in sports shoes holds a 32% market share. You are tasked to plot a matrix for the products and to explain which of the strategies are most suitable for Awang and Kelubi. The following table shows the types of products avallable in the market and its description. (10 Marks)

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