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  3. 4. prior to the accountant's efforts, the ceo was

4. Prior to the accountant's efforts, the CEO was quoted a 10,000 request in order...

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Accounting

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4. Prior to the accountant's efforts, the CEO was quoted a 10,000 request in order to implement an ABC system. Frustrated, the CEO initially turned down this quote, believing that this cost will not provide much benefit, saying: "If I had the choice, I would rather spend the 10,000 in creating a third waffle product, or develop the marketing of the company further. How does a customer truly benefit from a so-called investment of 10,000 into a better accounting system?" Explain how should the accountant respond in a balanced manner. (15 marks)

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