4/a
We are creating a new line of women's athletic wear that isspecially designed for women sizes 14 and above.
In a Market Analysis:
1). Who will be the customer groups in the women's athletic wearindustry/plus sizes that actually fit well for larger women? (Whoare and where will we find our customers)?
Market size: Considering the status of the market, whatassumptions can be made surrounding the money using thismarket?
Market share: How can we break down the products? (Stars, cashcows, and dogs).
What changes are happening in the market right now, and whattrends are anticipated in this market).
What factors are influencing the growth or decline of yourindustry (external market conditions or internal capabilities needaltering)
What political, economic, social, and technological factors areimpacting this industry? (How different cultures view women'sclothing, etc.)?
Competitive Analysis:
Market players/competition: How do we estimate our marketshares?
Competitive advantages of current players
What do we create as a SWOT analysis that will provide anoverview of our businesses position?
What would we need to include in a statement of our overallcompetitive position?
Based on our SWOT analysis, what are the sales advantages forour particular product or service?
