5. Why is planning so important? If this is so important why dobusinesses, choose to neglect planning?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
6. What is a competitive edge? Why must businesses have them?What if they don’t?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
7. What is marketing research? How can it benefit a business?What all does it involve? How do you develop a strategy? Why have atarget market?____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
