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5/1 Brea (2014) describes the foundational approach to managing an organization's marketing analytics capability has to be...

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General Management

5/1

Brea (2014) describes the foundational approach to managing anorganization's marketing analytics capability has to be ". . .direct hand-to-hand combat with the issues marketers andsalespeople are tackling" [day-to-day] How was Brea able to keepexecutives engaged with short-term metrics while investing intechnology, process, and people? How did he balance the objectivesbetween the company's short-term perspective and long-rangeinvestments in marketing automation? Would you agree this approachis realistic in Corporate America? Why or why not?

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Consistently developing a learning organisation as well as implementing a structure that directly focuses on creating a difference in operational conditions is the main criteria in such a specific situations where Brea can increase its adaptability in the respective environment of operation Despite of incremental problems in the organisation overall 50 minutes of a specific approach can be vary widely    See Answer
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