6. With the introduction of the Kindle and other similar products like downloading books to...
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6. With the introduction of the Kindle and other similar products like downloading books to an iPad/device, bookstores like Borders have closed completely, while leaving other popular bookstores like Barnes and Nobel closing stores nationwide. Customers seem to be extremely satisfied with the fact that books can be downloaded onto their devices and instantly begin reading a book. The Kindle and reading books on a device is an example of halo effect stereotyping satisfcing disruptive innovation
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