8.48. Message Strategies: Good News Messages [LO-4]
Amateur and professional golfers in search of lower scores wantto find clubs that are optimized for their individual swings. Thisprocess of club fitting has gone decidedly high tech inrecent years, with fitters using Doppler radar, motion-capturevideo, and other tools to evaluate golfers’ swing and ball flightcharacteristics. Hot Stix Golf is a leader in this industry, havingfitted more than 200 professionals and thousands of amateurs.
Your task: Imagine that you are thecommunications director at the Indian Wells Golf Resort in IndianWells, California. Your operation has just signed a deal with HotStix to open a fitting center on site. Write a three-paragrapharticle that could be posted on the resort website. The firstparagraph should announce the news that the Hot Stix center willopen in six months, the second should summarize the benefits ofclub fitting, and the third should offer a brief overview of theservices that will be available at the Indian Wells Hot StixCenter.
