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9B16A001 IVY PIBLISHING- BUILDING A GLOBAL BRAND THROUGH INTERNATIONALIZATION SEMINAR ASSIGNMENT QUESTIONS 1. What is Walton’s internationalization pattern...

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General Management

9B16A001 IVY PIBLISHING- BUILDING A GLOBAL BRAND THROUGHINTERNATIONALIZATION SEMINAR

ASSIGNMENT QUESTIONS

1. What is Walton’s internationalization pattern with regard toentry mode selection, location choice, ownership advantage, andinternalization and externalization strategies?

2. How does Walton position its brand in both local and globalmarkets?

3. What challenges does Walton encounter in international marketmanagement? How can Walton overcome them?

4. What are the main recommendations for Walton to achieve itsambitious global marketing vision?

Answer & Explanation Solved by verified expert
4.3 Ratings (590 Votes)
PLEASE LIKE THIS ANSWER IT HELPS ME A LOT THANK YOU What is Waltons internationalization pattern with regard to entry mode selection location choice ownership advantage and internalization and externalization strategies Internationalization Pattern Walton internalization pattern has been enhanced by the expansion of its research and development selling production and other business activities in the international markets ventured by it Serving a universal corporate sector or international market through imports and exports the company has been able to enter various international markets For instance Walton initially imported raw material from European countries that they used to make CI sheets Such activities were appealing for them in that it offered them both low financial risks and access to significant and substantial local and global market operating knowledge According to Rana Islam the company worldwide entry mode was facilitated by the exportation of its products for instance in 2007 Walton started international marketing though it had been involved in contract and import manufacturing Rana Islam 2016 maintains that the company internationalization was limited to indirect export to its neighbors Additionally the company adopted direct franchising and export to African and Persian Gulf countries It is worth to note that the company ownership advantage gave them the opportunity to learn overseas market before investing and making investments decisions The location    See Answer
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