A beverage company target market includes: local organizations,the island university as well as different universities in theCaribbean region, supermarkets, retail companies and differentcompanies in the region through exportation. Jason is seeking toobtain data to introduce a new Malt beverage to the Market. Thisdata will be obtained through the use of a survey distributed tothe Local University students. However, he found these students tobe non-cooperative at times and wondered whether the data suppliedwas fudged.
Question. State:
i) Potential Reasons for Non-corporations fromstudents
ii) Potential Reasons why Jason was left to wonderwhether the data supplied was fudged
