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  3. a beverage company target market includes: local o

A beverage company target market includes: local organizations, the island university as well as different universities...

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General Management

A beverage company target market includes: local organizations,the island university as well as different universities in theCaribbean region, supermarkets, retail companies and differentcompanies in the region through exportation. Jason is seeking toobtain data to introduce a new Malt beverage to the Market. Thisdata will be obtained through the use of a survey distributed tothe Local University students. However, he found these students tobe non-cooperative at times and wondered whether the data suppliedwas fudged.

Question. State:

i) Potential Reasons for Non-corporations fromstudents

ii) Potential Reasons why Jason was left to wonderwhether the data supplied was fudged

Answer & Explanation Solved by verified expert
4.4 Ratings (721 Votes)
Reasons for non cooperation from the students 1 The students dont see any benefit of conducting such a survey If there personally not getting any benefit from survey they dont take active interest in it 2 Most University student dont consume malt beverages Therefore they lack the interest of conducting such a survey 3 Students may a sense of insecurity from consuming    See Answer
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