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A bond with a coupon of 5% and a yield of 5% will trade at a price:

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Part 1 - True or False (5 points each) 1. Everything in marketing begins and ends with the end user. 2. Increased return of investment is an example of an organization's financial goal. 3. A service can be stored for later use. 4. A most important component of branding success is having a cool logo 5. Being first is a key component of a brand's positioning statement. Part 2 - Fill in the correct Words (5 points each) 6. If you don't tell your story, someone else will and it probably will be 7. If you can't it, it ain't worth doing. 8. In doing marketing research, a marketer's goal is to find out, "What do customers and about my product? 9. Seth Godin's "Who is your customer" rule #1... "You can build a business on the foundation of great 10. Define the end users in the 20-30-50 rule? a. 20% are b. 30% are c. 50% are Part 3 - Short Answers (10 points each) 11. List the 5 P's of Marketing and write one sentence to describe their impact? 12. You are the VP of Marketing for the University of New Haven. List and explain at five things that you would use to "differentiate UN as a potential collegiate destination" for a current high school student and their parents. 13. You are a director of marketing for a circus, list and explain four things you would to "scan the marketing environment" prior to entering a particular city. 14. There are at least 10 focus areas that marketers need to consider for a successful "positioning" campaign... select a successful brand and explain how you would integrate at least 5 of the focus areas in order to cultivate a relationship with you customers and potential customers

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