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A brand portfolio is the set of all brands and brand lines an organisation offers for...

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General Management

A brand portfolio is the set of all brands and brand lines anorganisation offers for sale in a particular category or marketsegment. Discuss the factors that might influence the decision touse a brand extension as a growth strategy. Consider both the lineextension and the category extension.

Please write at least 300 words.

Answer & Explanation Solved by verified expert
4.4 Ratings (873 Votes)
Brand extension is an advertising procedure in which new items are presented in connection to an effective brand Firms utilize brand expansions to impact customers image decisions Brand extension is a piece of the advertising technique to break the section obstructions between item classes through the remainder of a brands notoriety A settled brand has a very much characterized brand picture The upside of brand extension is that it immediately conveys the notable picture of the brand purchasers generally assess    See Answer
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