A company launches a wide range of perfumes. Customers can go to the company's store...
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A company launches a wide range of perfumes. Customers can go to the company's store and combine the perfumes in scents. This is an example of: Multiple Choice perceptual mapping. brand repositioning. brand extension. mass customization.
A company launches a wide range of perfumes. Customers can go to the company's store and combine the perfumes scents. This is an example of: Muitiple Choice perceptual mapping. brand repositioning. brand extension. mass customization
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