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A comprehensive analysis of how marketing analytics allows businesses to generate data-driven marketing and compete more effectively...

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Operations Management

A comprehensive analysis of how marketing analytics allowsbusinesses to generate data-driven marketing and compete moreeffectively in the marketplace.

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Marketing is an important aspect of any business and it only because of Marketing that a business can actually go ahead with its main operations ie lead generations conversions sales and profits So with Marketing being so important in facilitating the operations of a business it becomes all the more important to evaluate the Marketing performances All businesses have a wealth of data at their fingertips that can provide insights and strategies to attract and retain customers and boost customer satisfaction The key however lies in how a business gathers analyses and leverages that data to achieve the desired outcome Marketing Analytics empowers a business to do just that What is Marketing Analytics Marketing Analytics involves measuring and analysing data and metrics to understand the impact of marketing activities maximize ROI and identify the areas of improvement An    See Answer
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