A dept. Store marketing study claims 40% of customers prefer
Calvin Klein, 30% prefer Tommy Hilfiger,...
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A dept. Store marketing study claims 40% of customers preferCalvin Klein, 30% prefer Tommy Hilfiger, 20% prefer Ralph Laurenand 10% prefer other. A survey of 500 customers finds thefollowing: 175 prefer Calvin Klein, 150 prefer Tommy Hilfiger, 150Prefer Ralph Lauren and 25 prefer other.
Test the goodness of-fit of the marketing study's model usingalpha =.05
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A survey of 500 customers finds the following 175 prefer CalvinKlein 150 prefer Tommy Hilfiger 150 Prefer Ralph Lauren and 25prefer otherStore marketing study
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