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A group of investors in your city is considering opening a new upscale supermarket to compete with the major supermarket chains currently dominating the citys marketplace. They have called you in to help them determine what kind of upscale supermarket they should open. In other words, how can they best develop a competitive advantage against existing supermarket chains? In this context, as consultants to the group of investors, you are required to develop a corporate plan using the guide below.

INTRODUCTION & OVERVIEW (5 marks)

Provide an overview of the profile and purpose of the organization and the context in which the plan is being developed.

VISION, MISSION, MANDATE & CORE VALUES (10 marks)

PRIORITIES, OUTCOMES AND STRATEGIC OBJECTIVES (30 marks)

Outline the priority areas that the supermarket organization will focus on, and the supporting short to medium-term outcomes and strategic objectives.

Internal Business Processes

Customer/Stakeholder

Learning and Growth/Capacities & Capabilities

Financial.

Each strategic objective should be supported by an implementation strategy, which is a plan of action to achieve an objective or outcome. This strategy describes how the strategic objective will be achieved by outlining the approach to implementation. Strategies are about making decisions and deciding which initiatives (projects, policies, programmes) will move the organization towards its vision, while keeping a close watch on what could slow down implementation and derail the successful achievement of the objectives.

NOTE: As a best practice, the organization should strive for 3 to 5 priorities.

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