A key idea in this book is that You get what you measure! Essentially, this...
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Accounting
A key idea in this book is that You get what you measure! Essentially, this means that performance measures have a great influence on the behavior of managers. Select a company with which you are familiar. Identify three performance measures that the company might use. For each measure, identify a favorable outcome and an unfavorable outcome that might occur because the measure is used to evaluate manager performance.
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