A leading UK Chocolate Brand has seen a downturn in sales due tonew competition in the
market. Analysis work has shown the need for a customer loyaltyprogramme. You have been
tasked with designing the approach that your Partner willpresent to the Client.
One Page Project Summary including;
?
The purpose of the assignment and the outline of the
task
?
The core deliverables expected from the engagement
?
The make up of your Consulting Delivery Team
One Page High
-
Level market summary, including;
?
The market size
?
Core competition in the market
?
Challenges faced by the industry
One Page Solution Overview, including;
?
Your proposed solution to the problem statement
?
Your justification for your solution
?
Expected outcomes / ROI if the Client goes ahead with
your suggestion
One Page Implementation Plan, including;
?
A One Page Project Plan
?
Your change management approach to ensure
seamless integration
