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A manufacturer of exercise equipment sets a suggested price to the consumer of $395 for...

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Accounting

A manufacturer of exercise equipment sets a suggested price to the consumer of $395 for a particular piece of equipment to be competitive with similar equipment. The manufacturer sells its equipment to a sporting goods wholesaler who receives 25 percent markup on wholesaler selling price and a retailer who receives 50 percent markup on retailer selling price.

What demand-oriented pricing method is being used, and at what price will the manufacturer sell the equipment to the wholesaler?

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