A recent article by an investigative journalist has gone viral;exposing some pretty disturbing labor practices in one of thecompany’s factories in India. Worse still, this comes on the heelsof another high profile documentary exposing the environmentalissues in cotton production. The company sources cotton from bothIndia and China. Corporate management is coming under intenseinternational pressure as well as from the US press, public,environmentalists, shareholders and the board of directors. The CEOis looking to you to:
You've been asked to provide examples of country-specific andculturally sensitive initiatives that the company will be taking toremedy the situation and improve the company's image in the eyes ofits international stakeholders. (RAA Excellence System MasteryLevel Civic & Social Responsibility)
