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A TV advertising campaign includes insertions in two programs. The campaign includes 2 insertions, costing...

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Accounting

A TV advertising campaign includes insertions in two programs. The campaign includes 2 insertions, costing $132,666 each, in a TV program that earns a 6.1 rating. The campaign also includes 1 insertion, costing $149,770, in another program that earns a 8.3 rating. Calculate Cost Per Point for the campaign as a whole. (Rounding: penny.)

MARKETING METRICS IS THE SUBJECT OF THE QUESTION.

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