ABC Company is a leading showroom in selling branded Cars. Theshowroom is displaying automatic and manually operated cars. Theautomatic model cars are usually purchased by the softwareengineers and the businessmen. It is observed that the customerswho come to purchase the cars would usually come with their family,friends and relatives.
It is identified that some of the customers are interested inpurchasing cars through bank loans. The sales will be highestduring the year-end and festival season. There is a great influenceof the family members in buying these cars. Since the showroom isinterested in sales to materialize, rather than pushing any brand,the salesmen are directed to satisfy the customers and to answerthe family members’ queries.
The company is having a well-managed Customer RelationshipManagement Department. Recently the department has received fewcomplaints regarding the product and service from thecustomers.
Question:
1. Explain five types of customer feedback that can be appliedto the above situation. 5Marks
2. List and explain four points about "how ABC Company canbecome World Class Company”?
Why do companies prefer to become “World-class”?
