ABC Gardening operates a commercial plant nursery where it propagates plants for garden centers throughout...

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ABC Gardening operates a commercial plant nursery where it propagates plants for garden centers throughout the region. ABC Gardening has $5.25 million in assets. Its yearly fixed costs are $668,500, and the variable costs for the potting soil, container, label, seedling, and labor for each gallon-sized plant total $1.20. ABC Gardening's volume is currently 490,000 units. Competitors offer the same quality plants to garden centers for $3.70 each. Garden centers then mark them up to sell to the public for $8 to $10, depending on the type of plant.
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Requirement 4. ABC Gardening started an aggressive advertising campaign strategy to differentiate its plants from those grown by other nurseries. ABC Gardening doesn't expect volume to be affected, but it hopes to gain more control over pricing. If ABC Gardening has to spend $53,900 this year to advertise and its variable costs continue to be $1.05 per unit, what will its cost-plus price be? Do you think ABC Gardening will be able to sell its plants to garden centers at the cost-plus price? Why or why not?
Determine its cost-plus price. (Round the cost-plus price to the nearest cent.)
Consumers will be more willing to pay the cost-plus price if the marketing campaign is Otherwise ABC Gardening may be considered a nursery.
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