ABC is a technology company. It offers landline and mobile phone, internet access and TV...
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Finance
ABC is a technology company. It offers landline and mobile phone, internet access and TV to consumers and end-to end telecommunications and services to business customers.
A.Please design such a customer-driven marketing strategy (market segmentation). And also describe market segmentation.
B.Market segments should satisfy requirements in order to be useful. Describe these requirements.
C.Many companies want to identfy influential comsumers to target their marketing communication. For exp: a way to do this would be use the number of facebook friends of consumer (data is public). To which of the metrics from the social network theory does this correspond?
D.What is paid search? Please give details most popular paid search metrics; and how do we use these metrics for ABC company?
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