Ad Critique:Â Â Students must completea critique of an advertisement:
• Select advertisement (print, online, tv, radio, etc.) You mustbe able to get a copy to the instructor or provide an on-linelink.
• Write a description of the ad and an explanation of what thecompany was attempting to do with the ad.
• Identify the company, brand, product, or service beingadvertised.
• Describe how the ad was delivered (media vehicle: TV ad- CNNnewscast).
• Identify the target audience.
• List the ad agency that produced the ad.
• Give your view of the ad: Did it miss its mark? How could itbe improved? Was the media vehicle effective?
