Adam has decided to purchase a sewing machine. He has twochoices: Poppy and Iris. The sewing machines sold by Poppy and Irisoffer the same features (work space, stitch quality and quietness,automatic end-of-stich features, easy to learn, lightning, and soon). Both are mail-order companies with good reputations. Bothsewing machines sell for the same price. To help him make adecision, Adam gets more information on the two machines from therespective company websites. He discovers that the cost ofoperating and maintaining Poppy over a two-year period is estimatedto be $400. For Iris, the operating and maintenance cost is $650.The sales information for Poppy emphasized the lower operating andmaintenance costs. While the website for Iris, however, emphasizedthe service reputation of the product and the faster delivery time(Iris can be purchased and delivered one week sooner than Poppy).Based on all the available information, Adam has decided to buyIris
Q)When asked why he decided to buy Iris, Adam responded, “Ithink that Iris offers more value than Poppy”. What are possiblesources of this value?
